Product marketing manager google reddit. Boom product marketing.

Product marketing manager google reddit If you're part of a huge team, maybe you're not as valuable as PMs working at smaller businesses. What type of users you want to target and then building pointed use cases for your product. It’s just one data point, but I work with a product marketing manager (although for BS reasons, our company doesn’t allow role title of either product manager or product marketing manager) and his role is not only the outbound communications strategy, but also running tests and building features from the landing page up to sign up. I immediately feel overwhelmed with the amount of presentations, google docs, and meetings. That same new member has a 50/50 chance of scheduling a 1:1 with a UX Researcher. The role of the product owner is rather new, while the product manager has been around for some time. This is a lower than average score with the overall rating of Google employees being 4. Product Marketing Manager professionals working at Google have rated their employer with 4. And Google taught me PM had become the new consulting/ibanking. As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. There was a lot of overlap when I was in marketing since I was also managing the development of internal products so when I realized someone would pay me to do just that part and not have to create marketing collateral or support a sales team I made the jump. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product Today was my first day in my new role as a Product Marketing Manager at an established tech startup. Was placed here through placement cell. Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. My advice, figure out what you want to do within marketing. Rewarding. Boom product marketing. The people really are amazing. For those interested Google’s BOLD internship program and full time APMM (Associate Product Marketing Management Program) is now open. What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. Period! I did software product marketing first then product management. Though, I messaged a PMM(@Google) on LinkedIn, and he said that there's no harm to apply. 3 out of 5 stars. How you position your product in market or competition. The product owner is a defined role within the Scrum framework. I am an IT graduate who started small with this company. And that most of the PM roles I have defined should be done by a Product marketing manager, Project Manager, Group product manager, or someone else. I joined Google as a PMM just under a year ago. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. Some people… The course material, instructor background, ratings, and reviews should all be considered while deciding whether or not to enroll in Dekker's Product Marketing MBA course on Udemy. I took a product management course through the Stanford Extension and found it valuable. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. These are an excellent first step into the world of product with top tier mentorship and a ton of goodies like mid-program trips / executive Q&A sessions but very Hi , I was offered Technical product manager (TPM) role at a company. Now for me it is: Amsterdam, the Netherlands High CoL Private pre-IPO scale up in software Group Product Manager 4 years as a PM, 4. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. As a Product Manager, it's up to you to "do whatever it takes" to get the right outcome for your customer or business. Been a product manager (now senior) for 4 years and Hi Everyone, I’m a Product Manager at Meta, working on FB Watch/Entertainment products. 5 years total experience Welcome to the Product Marketing community. If the most senior product people were let go, the company would quickly struggle to get anything done. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) Welcome to the Product Marketing community. Free interview details posted anonymously by Google interview candidates. 14 years experience in my industry, 6 in tech - 3+ Marketing Strategy, and 1 specifically product marketing, MBA (completed part-time) from a top program. Designers figure out how the customer will use it. $180k + 20% bonus, $25k annual RSU on 3 year vest cycle. Welcome to the official subreddit of Long Beach, California! Home to the Queen Mary, Aquarium of the Pacific, and hosting of the Grand Prix, museums, many festivals and cultural events like the The Long Beach Lesbian and Gay Pride Parade and Festival (The 3rd largest in the US!). In my experience in the B2B tech scene in North America, product marketers are valued a little higher than their DG counterparts due to the highly specialized nature of their role (deep customer / product research, technical product / industry knowledge, the ability to analyze the market place to set pricing / offers). If it’s to have structured learning environment and to work with a close cohort of product folks, then sure it’s worth it. Can’t take a full funnel/full channel approach to marketing without expertise throughout the team. Ask your manager or other leaders if those types of projects aren’t currently on your I now am a marketing manager for a large tech/media company. Read on! Im currently working as marketing manager for a web3 startup but as the the startup is growing and moving towards the product market fit phase I have an opportunity to transition into the role of product marketing manager. Translating features to actual business cases or impact. PMM owns all product related collaterals. Product Management is "hard graft" as I have experienced in my prior role. ” These are real stories from Googlers, interns, and alumni highlighting how they got to Google, what their roles are like, and even some tips on how to prepare for interviews. Product marketing specialist Product marketing manager Product marketing lead Senior PMM Titles can be so confusing lol Like… is Head of Product Marketing different than Director of Product Marketing? If forced for the suggestion, pragmatic marketing is a good start, but it is limited to just the product strategy level and not the other things that are required to survive as a PM. Most companies have PMM roles as the most "entry level" product marketing role which requires 3-5 years experience. I know on paper what a PMM does, and some high level good practices. In these companies, the Product Manager was responsible for the strategy and roadmap for the product including its backlog. I was thinking of maybe aim for a Product Marketing Manager position for my next job but will apply for Marketing Manager positions as well as a plan B. In larger cities or more competitive industries, salaries may be higher. Naw fr tho, product marketing is just growth marketing but more narrowly focused on positioning. If it’s to learn more about product management in general, you can find cheaper learning resources online. Be See full list on linkedin. Me: 8 years in CPG, currently working at a medium sized organic food company ($50mm-$75MM) as Brand Manager of New Product Development. I work to get them down to two-week cycles with the goal being “find a market fit, or pivot, fast and often. Today’s post is all about Steven Claunch, Associate Product Marketing Manager. I have completed Google certificates in regards to digital marketing and e-commerce to gain some knowledge. Explore growth marketing which is more about full business growth and learn how to sell a suite of products and how they’re positioned to different segments, then product marketing becomes easy with that growth expierence For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. Product tells Designers what the thing is supposed to do. That’ll beef up your experience and test your appetite for product marketing. Do you know if this change is only for incoming new employees, or is there some wider company initiative where existing employees who've held the "Program Manager" title but doing product management responsibilities are now also being transitioned/retitled to "Product Manager"? Welcome to the Product Marketing community. I am currently in Dr Nancy’s program. Product Marketing is probably the last “speciality” to be added to a team, because up until the function is added, every channel owner is doing a little bit of product marketing work, but it usually ends up a bit inconsistent, disorganized, and disconnected from product By contrast "Product Manager" emerged from the startup world and technology driven orgs like Netscape and later Google. Some of my tasks at my current job are: They’re essentially worthless in the eyes of hiring managers. So, how do I break into Product Marketing with my current background/experience and knowledge? Welcome to the Product Marketing community. A couple that come to mind: What is the vision/value proposition of our product? What value is this work item providing to our customers/integration partners? Product Owner is a responsibility on a team that uses the agile methodology to structure how they operate, it is not a full-time job. I am the only product manager in my company. Ideally I'd look to know what tools other marketers find useful for planning strategies and scheduling social media content. Entry level positions are really rare, probably because the work relies very heavily on understanding the wider GTM process which includes many Thank you for the clarification! So the naming split is a recent trend, gotcha. Marketing figures out how to position and sell the thing. It can involve direct content creation or working with marketing. I'm sure I left some out, but at the end of the day the best marketing jobs are those that put you on a glidepath to be a P&L owner. apps opened - 12/18 Does anyone know when applications for google associate product marketing manager program will open? This year? Next year? In the fall? Summer? When?!?! There's been talks the program got scrapped this year since the Program Manager got laid off in January. Is a high-energy program which requires making an effort yourself as well. I just left my previous role as a digital product manager. ) For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Product marketing is a niche area of marketing, it is not common to get into product marketing at an entry level, straight out of college. It was about $750 at the time. Happy to answer your questions! I started out as a product intern at Thompson Reuters (media) and worked across different industries including consulting and finance. So you really need to understand the product and backlog work items. Google PM for ~10 years here -- married to another Google PM of over 10 years. So here's my journey: Operations Analyst -> Senior Operations Analyst -> Operations Consultant -> Senior Operations Consultant -> Tech Lead ->Tech Product Manager. The PO on a scrum team can be a PM, an Engineer, an Engineering Manager, a Technical Program Manager. A marketing manager for a marketing agency where you oversee 5-10 people? Maybe closer to $100k. 59 votes, 43 comments. I personally feel PMM is a much more interesting and challenging role. Excited to do an AMA on behalf of the Product School. Google Web Search is amazing but Youtube's search function is poor and Google Play's search function is abysmal. I wanted to know the difference between this role and product manager role. Texas Scale up (hyper growth, Series A) 16 years, 4 as an IC, 4 as a Senior Director/Director, the rest at VP+ Chief Product Officer MBA, BS In Biochemistry I went on to work as a customer success manager for 3 years, and now I’m currently a sales operations analyst(big mistake). Product managers need a really broad range of skills and experience They will cover/coordinate inbound and outbound marketing product development and engineering (tech savvy required ) legal/regulatory for local and global markets roadmap / planning Eric Ries books: the lean startup the startup way Mar 6, 2025 · Google's Associate Product Marketing Manager (APMM) program is a renowned early-career opportunity that kickstarts your journey in the world of digital marketing. Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. Lots of good advice here. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in From my limited experience of only 1 year on a product marketing team, most PMMs here moved into the role from somewhere else either another team in marketing such as digital marketing or Sales/CS. Product marketing analyst/coordinator 2. I do not hold a BA and have excelled in my career primarily from being extremely driven, amazing mentorship, hard work, and luck (being in the right place at the right time). I’ve researched the role, and know the company’s expectations for it. 21 votes, 10 comments. Apart from Google, I'm not able to find other good companies offering entry level Product Marketing roles such as APMM, Product Marketing Associate/Specialist. g. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Received a Marketing Product Manager role this week here are some of the details on the job requisition. Hey, check out the Product Marketing wiki (called Tools and Resources in the menu bar), for a list of courses to get started in PMM. Applications opened for the Google Associate Product Marketing Manager roles and closed for US applicants already - has anyone here applied and heard back yet? I know MBAs are usually ones to skip the APMM role and go straight to PMM but I don't have applicable product marketing experience so I applied to the APMM instead. I absolutely hate being an analyst. 3-The technical enablement and collateral for supporting mid to late stage of the sales funnel are now About the job. Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. I have launched a lot of Google products that you've heard of. Most "Marketing Manager" positions I've seen are related to being basically the only person in the marketing department for a small to medium-sized business and the pay isn't that great. From my experience transitioning into product marketing, there are lots of free resources to learn before going near paid courses. She had both a project manager and product manager role open, and said that if I helped her establish a project manager role (it was the first time they were going to utilize the position) then she'd train me for a year to become a product manager. Creating this post for questions and updates for the associate product marketing manager program. com Shape Google's story as an Associate Product Marketing Manager. After her coaching and along with other mentors in the program, I received 5 interviews, including product marketing manager, APM, and mid-weight PM positions. Does it even make sense to apply for a cs major? Also, I have coursework in marketing and think of myself as someone with decent people skills who can work on any intellectually simulating problem. I know I'm late to the game, here, but I am going to disagree with you -- naming at Google is pretty miserable for PMs. Program Overview Oct 28, 2024 · 24 Google Associate Product Marketing Manager interview questions and 24 interview reviews. PM roles command a certain level of importance and respect from their teammates without proving themselves from the start while UX Researchers don't. Project Managers tell Product how the work is coming along, and then maybe Product will feed that info up to management in status updates. Ask lots of questions. You can filter by skills, teams, your experience, content type, or how much time you have to go through the resources. Nov 27, 2019 · Welcome to the latest installment of our blog series “My Path to Google. I understand product manager as someone who is market, customer and business focused. I learned PM is effectively up or out--sure you were unlikely to get fired, but for ambitious people, getting stuck working on a zombied product with no chance for growth was worse. In case anyone knows the answer to it. Would appreciate some views on which role has better future prospects and growth. Looking for feedback on the Product Marketing Alliance Certification: Core and if this is a great way to transition to Product Marketing Manager… Welcome to the Product Marketing community. I work with Pmms now and these are the changes in the role which i observed: 1-priority is supporting the top of the sales funnel targeting the economic buyer, 2-emphasis on content that optimizes search and social media vs technical accuracy. I've got a new job as an in-house marketing manager for a marketing agency! I'm going to be the only marketer for the agency (everyone else is client-focused) so I'm looking for guidance on how to stay organised. I agreed and she held true to her word. You Welcome to the Product Marketing community. I'm looking to improve my processes and be able to scale up. I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. It seems like a lot of people go for product management jobs and overlook product marketing manager positions. All possible information is available online if you can dig deep enough! Welcome to the Product Marketing community. Remember you are there to ensure they deliver a valuable product. In a previous SEO role for a low-touch SaaS, I transitioned into product marketing just when the company started reaching ~$5m ARR - but we all had no idea what product marketing actually was. Yo I've done both You miss a huge amount of the essential PM tech company experience in a consulting digital practice, from hard skills (scaling from an MVP to a fully featured, metric'd, CI/CD'd operational product or service pillar, as you're never on long enough engagements to actually own something and are almost always just making prototypes) to soft skills (making, defending and owning What is the actual difference between the two? I'm currently a junior marketer doing a mixture of product management and product marketing. 18 month rotational program and then you can get a permanent APM/ PM role. Welcome to the Product Marketing community. I took a cert course before breaking into product. Whether you "do anything" will depend on if the outcome is the result, e. ” For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. This framework is still not understood by many companies. If product marketing is for you… As others have said, take on more key product marketing activities in your role. Who defines the why and what of the product. This is also comparable to my reports, no difference between men and women. A marketing manager may mean you're the one person doing everything for a small company. In order to stand out to companies, concentrate on gaining useful skills, knowledge, and competence in product marketing. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. etc there is no need to create a specific role for that responsibility. ). The transition is a bit awkward as I’m an internal transfer so I am working with a lot of the same people, just in a different capacity. If this is true, there is no need for a Product Owner or Business Analyst on a development team because the Product Owner, BA and Product manager roles have an 80% overlap. NYC-based. Marketing is usually first to go, then AMs and Sales, not Product. There are some super competitive programs targeted at new grads at top tech companies - usually termed “Associate Product Manager” or “Rotational Product Manager” programs. Messaging and positioning, sales enablement, pitch work, etc. The technical aspect is handled by the tech team. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. Whenever there is a new member, that member will always set up a 1:1 with the Product Manager without being prompted. The titles are interchangeable but the roles are actually different. Then I read everything at Intercom and Drift within 1 month until I built a framework for what effective product marketing actually looks like. . Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. Resource Library. At the time, Google felt like a dream come true and in many ways I recognise… Of course. Explore growth marketing which is more about full business growth and learn how to sell a suite of products and how they’re positioned to different segments, then product marketing becomes easy with that growth expierence As a product manager I had a similar wage but I did soon after made the jump to senior PM. CSCareerQuestions protests in solidarity with the developers who made third party reddit apps. Interested in the APM program? You can apply via careers. google. reddit's new API changes kill third party apps that offer accessibility features, mod tools, and other features not found in the first party app. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. Not once in my time at Google have I actually launched a new product with the name I Product tells Marketing what the thing is. On the day Google Drive officially launched, the Google Play team put Dropbox on the store's front page. Marketing manager is very broad term. In these companies, developers are often called engineers and sit under a CTO. It often seems like the different groups at Google aren't coordinating with each other at all. 2 out of 5 stars in 268 Glassdoor reviews. At a basic level, Product management starts and ends with understanding business objectives and day-to-day mapping efforts into those business outcomes. As I said, I started as Operations Analyst. Most of our alumni can receive interviews quickly after a CV session. successfully solving a problem or pain point. I want to get into marketing and eventually become a PMM. So sales, marketing, product, and engineering working VERY close together in very short iteration loops to gain market insight, adjust the product, test the change in the market, and repeat the loop. Started in 2003, this program aims to shape future business leaders within Google's marketing organization. You’re invited to check out the variety of learning resources in the guide. I got an offer for the APMM program without any referrals or speaking to anyone in the current role. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). I'd say the best marketing jobs are Product Marketing Manager (top tech, FAANG etc), CPG brand management (P&G, PepsiCo, Nestle), and healthcare/pharma brand management (Merck, Regeneron, J&J, Genentech, etc). ogqqwot lmjs izug mppykg rsvkr olcxoh uzfmey qjno wvigakv ino yrlng iubo dml pkmrck uwyn