How to become a product marketing manager google reddit. I took the role of half product half development.

How to become a product marketing manager google reddit com Interested in the APM program? You can apply via careers. Instead, they're seeing whether you can think logically, on your feet. It often seems like the different groups at Google aren't coordinating with each other at all. PMMs have a much broader set of responsibilities that could include anything from customer-centric product definition to integrated marketing to product lifecycle planning. After being a pm for only a few months Some of the big things I’ve noted are; You’re responsible for the success of a product but even more, the failure! so make sure you’re building the right thing Received a Marketing Product Manager role this week here are some of the details on the job requisition. I took the role of half product half development. The easiest way to get a PM job probably is to work at a startup and then just ask to change positions after proving your value for a bit. I can attest to this. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. I took a product management course through the Stanford Extension and found it valuable. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. Firstly I do want to say, for anything you want to do there should be an underlying passion particular for the APMM role. The first subthread is a bulletpoint list featuring 9 lessons learned after 10 years as a product manager. In my experience interviewing folks for entry level product roles, it can be really competitive for people to break into product without practical and at least some adjacent experience. google. There are many avenues to learn the technical knowledge, my suggestion is to start with reading the book "System Design Interview" by Alex Xu. Understanding the system architecture goes a long way in product management. See full list on linkedin. To understand the development processes, you have to take an ordinary product and decompose it. Build a personal brand, network with professionals, and create engaging content. - learning a product-adjacent skill like you get in SWE, data science and analytics, UX / product design or product marketing - gaining relationship management related skills like you get in tech sales / customer success / pre-sales - developing a broadly useful generalist skillset like you get in consulting / finance I want to move from Account Management function to a Product Manager. I believe both Google and Facebook have RPM programs. Been a product manager (now senior) for 4 years and after companies like google added glamor to the role, companies understood that people now wanted to become 'product managers' and were not interested in 'project' management titles. Key thing to remember: Becoming an APM is more about aptitude than experience. The transition is a bit awkward as I’m an internal transfer so I am working with a lot of the same people, just in a different capacity. If this is true, there is no need for a Product Owner or Business Analyst on a development team because the Product Owner, BA and Product manager roles have an 80% overlap. It's definitely not a buzzword. You can also view a blog as an example- Finally, and this is my personal experience, others may disagree - try to avoid pigeon holes jobs where you only manage one aspect of marketing. Try to get into an entry level marketing role, most product marketers start on generalist marketing (psych degree or not). The google certs you can get for free. I won’t to add to the many good comments that are correct about senior management skills being critical to being successful in a role a chief marketing officer, but I will add that focusing on top of funnel skills and demand generation is a much more reliable path to leadership then brand marketing. I know I'm late to the game, here, but I am going to disagree with you -- naming at Google is pretty miserable for PMs. Within a mid-large sized org, joining teams that work intimately with product management make the transition to a product role relatively easier. I came from a non-technical background to Technical Product Manager for platform products. I am in the process of looking for Sr. I personally feel PMM is a much more interesting and challenging role. How you position your product in market or competition. So far I'm applying / building skills for product management and customer success internships. Ideally I'd look to know what tools other marketers find useful for planning strategies and scheduling social media content. Tony Fadell (product in first iPod, iPhone and Nest) wrote in his book “Build” following. I'll skip the first question since that's the only type of PMM work I've done. I work at one of the big tech companies and I still think about topics weekly from that video series. I've seen people with earth sciences degree also get onto product management. Unfortunately, leading a specific channel for almost two decades is not a good recipe for a CMO role. On the day Google Drive officially launched, the Google Play team put Dropbox on the store's front page. It is going to be much easier to get an account manager position in the same industry as your marketing experience. I actually think the opposite to your first point, Product manager is tough to break into. utm tags), meta business suite and the features and differences between social media platforms, graphic design skills and video editing, copywriting, know how to engage with followers professionally and staying on brand, know basic marketing theory and campaign tactics. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. When there are more inexpensive and productive paths to get into tech product management like transitioning from SWE, Data science, Analytics or just getting a masters in product management, or maybe a tech MBA or kellog's MBAi. Product Manager positions. Developer Experience - DX is becoming a huge area. I've been in sales for 20 years as an Account Manager in telecom and developed my own web application over the course of a year plus. the three main things are this: I was at google as an APMM for a little bit before making the move to Product Management so I can give context. but all I managed to get a PM role as my first job out of college. My current thinking is to study some more qualifications: Google Digital Marketing certificate, CSPO qualification and Business Analysis qualifications. PO role) for an agile team within the company you are at. It's not a far stretch. This proved out my product management skills, and I am now a technical product manager at my company. If you interview, would say to ask a lot of questions to understand the role, work expected, team(is it new or established), engineering team supporting you, designer, previous person in role, stakeholders, plus the product. From server engineers over to developers up until C-Level. A marketing manager may mean you're the one person doing everything for a small company. Today I signed a contract to start working as a product manager at a new company in two weeks. This comprehensive guide explains how to become a product manager, whether you’re an experienced professional or are just beginning your career. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. Today was my first day in my new role as a Product Marketing Manager at an established tech startup. I want to get into marketing and eventually become a PMM. For our startup, higher management hired for 3 management positions (director, product director and marketing director) people from big tech and it is showing like an oil spill in the sea that they have no previous experience in startup and their "grand gestures" of actions and advices are not only not working and/or couldn't/shouldn't be 90% of the time, I have seen people and organizations opt for a product-led growth strategy. Product management (PM) is a perfect blend of technical know-how, emotional intelligence, creativity, responsibility, leadership and a high salary. It sounds very much like you already have all the skills you need. I feel like the bay area tends to like to hire younger. I got promoted to product manager because the company went through a 'reorg' and I ended up having a new role. My advice, figure out what you want to do within marketing. If the most senior product people were let go, the company would quickly struggle to get anything done. If you focus on just being a social media manager your earning potential will reflect this instead focus on getting good at all aspects of marketing and employers will see much more value in you. I worked in it for 6 months before moving to another role as a product manager. PMM are responsible for bringing a product to market, so it's a combo of (1) cross-org collaboration to get information, share information, and plan/project manage launch plans and (2) creating content. g. Welcome to the Product Marketing community. For product it really depends on what companies you're applying to. It can involve direct content creation or working with marketing. There are 2 project manager positions on the crytek website right now. I got a role as a APM in the Rotational Product Manager program at Fortune 500 company. start there. I've been a "ux/ui" for three years and have applied for a few product companies and they haven't mentioned anything about "but have you been a product designer". PMM owns all product related collaterals. The easiest way to do this is, to take the google. There are various tools a digital marketer has to know at least the basics like what is content marketing, email marketing , Data analytics ,Paid media, Search Marketing , Social media marketing, eCommerce marketing. ) Retail employee, retail manager, assistant manager at the “company store” near our main HQ campus, retail ops role (corporate function on the main campus), associate product manager for the mobile point of sale app team (where his retail experience was useful to the PM role even though he had a lot to learn about being a PM), sr PM. Bang on. Think about someone who is a CMO now but started their career 30 years ago. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Wow this is really great and really hits home with me. I have zero tech experience but have a STEM bio degree. Product managers are vital members of any product team. Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. So my week to week includes meeting with the product manager for m I went on to work as a customer success manager for 3 years, and now I’m currently a sales operations analyst(big mistake). Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. . Any ideas for what to do? It will take forever to try to work myself to a manager role at my current company. As a hiring manager, i don't care about certifications you got: there is a lot of schools / courses online happy to take your money and give you a badge. Read through them and just apply if they roughly match your skillset :) Ignore the Shipped title part and experience in the games industry. That means you need to become a generalist once you hit ~10-12 years in your career. I am a college student (rising junior) wanting to become a business focused product manager in the future. Unless you built a real product, it doesn't tell me anything about your skill as a PM. ). By contrast "Product Manager" emerged from the startup world and technology driven orgs like Netscape and later Google. I've seen a few internships for ripple and google. Sometimes it’s an API(s) as the product, sometimes a mobile SDK, or a JS library for web dev, or an ML component in a larger product, or platforms and tools for developers (e. Seek certifications, master analytics, and use social media management tools. At my last company a PMM was essentially a marketing manager for a specific target audience/industry for the product (it was a tech company target multiple industries) they came up with the strategy for the year, managed the budget, briefed everything in to the different channel owners, basically oversaw and decided on Making the jump from marketing to account manager is actually fairly easy as there are many transferable skills, however, you really need to know what industry you want to be in. I know on paper what a PMM does, and some high level good practices. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. It's not difficult. A good PM is engineering the product and the organization that produces the product. Ultimately it all comes under marketing and to be successful you’ll need to study all aspects of marketing not just social media. Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. Be Shape Google's story as an Associate Product Marketing Manager. Marketing manager is very broad term. Any marketing role that requires content strategy and development (particularly copywriting), launch support, campaign planning and activation, data/analytics project support. Before graduating, I was very into SEO and content marketing which helped me land a job as a Business Generalist for a software house where I learned a lot about digital marketing, client outreach, etc. There is no one path called “marketing”. MY QUESTION is will it be possible to start a career as a product manager with just a 4-month course with zero experience in anything else? or is it better to work as a construction project manager for a year while taking the course part-time then apply for product manager jobs? PS. A community of individuals who seek to solve problems, network professionally, collaborate on projects, and make the world a better place. Rotational product manager (RPM) programs tend to allow folks with less experience, but tend to be very competitive to get into. What branch of marketing are you interested in? There’s demand gen/growth marketing, brand marketing, product marketing, and then sub categories like marketing automation, marketing analytics, social media marketing, paid advertising, content marketing etc. I was just wondering what people do after becoming a Product Manager besides working your way up the ladder in the product field (eg. Generalist roles tend to be product marketing, general manager, or other related roles. (Look at the data and come up with ideas. now even services companies (which build software products for clients), call their managers product managers. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. Every Product Manager has to come up with new ideas backed by data and logic. I was looking for UX Research internships but don't see any. I really like the prospect of building a solution that is based on data and overcoming obstacles as they come. Jan 6, 2025 · This blog focuses on the roadmap of how to become a product manager and everything else you need to know to become something you aspire to. Skills that are relevant now may be irrelevant in the future. Hopefully a guy with a solid track record in finance, strategy, & product marketing with a Comp Sci & Eng undergrad degree will be able to make the transition @ age 35. So say goodbye to the tech stuff, or get ready to drive the tech guys nuts by micro-managing. Traditional Marketing (TV Media Buyer) -> Digital Media Buyer (Display Ad Networks) -> Ad Operations (Pub Side) -> Social User Acquisition (Facebook) -> Digital Marketing Manager (all forms of digital media) -> Sr Digital Marketing Manager -> Growth Product Manager -> Lead PM for a startup -> Sr Product Manager (currently) As for certifications, i don't believe in those. If you want to use courses to switch roles, you can also explore Analytics courses because then you can show proof of your skill with personal projects. Then I read everything at Intercom and Drift within 1 month until I built a framework for what effective product marketing actually looks like. People come to it from all different channels, engineering, design, marketing, finance, etc, but at least until recently it hasn't been a career path you major in or start with a focus on. I have completed Google certificates in regards to digital marketing and e-commerce to gain some knowledge. Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: The "Become a Product Manager" course by Cole Mercer and Evan Kimbrell on udemy is in my mind the single best starting point for PMs. I’ve researched the role, and know the company’s expectations for it. If I had to chose a marketing manager from someone who had specialised in one area of marketing for the last 10 years Vs someone with 7 years experience as a general marketer Otherwise, you could consider applying for engineering roles at Product companies as this will help you gain adjacent experience and work toward moving over. Being a PM isn't rocket-science. What is product management? Before we consider how to become a product manager, let’s You can consider the Program Manager roles as well. com search, but you can choose any other popular product (instagram, telegram, reddit). if you want to become a PM, you need to build product. Coursera just depends on the tier. The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. The Product lens to approach marketing allows you to take a different stance when it comes to marketing than another marketing role would. Tl/dr: what are the most recognised or best product management certifications and courses for people looking to become a product manager or become a senior PM? I’ve been a Product Owner for ~4 years in software development across a couple businesses. Just a curious question, what is the best, most efficient way to become a marketing manager? Like what are the best entry level jobs to strive for, what internships, how long does it usually take to get all the experience needed to be qualified for one, etc. To achieve this, I'm trying to figure out what internships I should work towards. Enter the experienced product manager who has worked in that industry before and is keen to practice product management independently / on his / her own terms. It is going to be much more difficult to jump The best CMOs are generalists who have a 360 degree view of the business. You need to understand what is happening inside the product: before, during and after using it. 9 minute read. You can also try companies that offer products to developers. She had both a project manager and product manager role open, and said that if I helped her establish a project manager role (it was the first time they were going to utilize the position) then she'd train me for a year to become a product manager. so the companies changed their strategies. I've got a new job as an in-house marketing manager for a marketing agency! I'm going to be the only marketer for the agency (everyone else is client-focused) so I'm looking for guidance on how to stay organised. Not once in my time at Google have I actually launched a new product with the name I Engineering has certain common lenses of analysis the same way that a liberal arts degree teaches you certain ways to think about things. I agreed and she held true to her word. I have launched a lot of Google products that you've heard of. Plus it is a new industry to which I don't have much exposure in. Are you passionate about marketing? Is there a reason you want to be an APMM. In these companies, developers are often called engineers and sit under a CTO. Consider this scenario: an individual / enterprise has a vague idea but no clue how to execute, doesn’t have the tech or product experience to bring the vision to life. A product manager defines what the product should do (what features should we build? how do they work?) and guides the product decisions (what to build? how do we prioritize them?), ideally based on user research and/or data. )A lot goes into developing a product Strategy. Yeah I definitely recommend you work on becoming more technical, though UX / HCI is an important part of it as well. What type of users you want to target and then building pointed use cases for your product. From my limited experience of only 1 year on a product marketing team, most PMMs here moved into the role from somewhere else either another team in marketing such as digital marketing or Sales/CS. There are more feedback loops and metrics from the product side that can help showcase marketing impact with this approach. If you're part of a huge team, maybe you're not as valuable as PMs working at smaller businesses. 5 years) Senior Marketing Specialist (Same small business, 1 year) Marketing Specialist (Fortune 500 company, 1 year) Jan 15, 2024 · So here are two separate Reddit product management subthreads written by veterans (a decade of experience each in product) worth taking a look at. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. Simply apply for a product company and name the products you've worked on. Two Google certs (with 4 more in the works) and a Coursera cert (Foundations of e-commerce and digital marketing). Everyone works together to create a great product. This is really phenomenal of you to do. Though, I messaged a PMM(@Google) on LinkedIn, and he said that there's no harm to apply. take on product responsibilities (e. I'm not sure which companies are hiring in this area but you might have to search hard. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). 15 years ago I discovered digital marketing, got certified in Google AdWords and Analytics, and a small agency took me on as an intern. In these companies, the Product Manager was responsible for the strategy and roadmap for the product including its backlog. I’ve been approached for monetization strategy consulting where I would define a path towards applying a business model to an existing product with milestones and a conceptual roadmap but that’s almost ancillary to the actual product management aspect of my experience and more related to my role as a general manager of a business. e. You're part of the same team, but with different responsibilities. So, how do I break into Product Marketing with my current background/experience and knowledge? Becoming a real CMO can take years or decades, and marketing probably will be very different then. I absolutely hate being an analyst. The only one! :) Ha! So I'm curious what I should expect. logging and monitoring tools, cloud infra products from AWS/Google/Azure, etc. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. Thank you so much. Entry level positions are really rare, probably because the work relies very heavily on understanding the wider GTM process which includes many At that point I worked there for 6 months before getting a technical project manager role with a fintech company. And the tech stuff needs to be done by tech resources, assigned to the project, not by the project manager. I know there's an argument about WLB. How to do this: In a previous SEO role for a low-touch SaaS, I transitioned into product marketing just when the company started reaching ~$5m ARR - but we all had no idea what product marketing actually was. Google has a skillshop or digital garage etc with different courses from beginner to advance. I now am a marketing manager for a large tech/media company. In terms of marketing specialties that are in demand that really just depends on if you want to go in-house or agency. Some managers think they want a product manager but really need a product marketing manager or even just a project manager. Try looking for Technical Product Management roles, an Engineer most likely has an edge for these roles over a standard PM. This is IMO the best way to go about it, i. I wanted to learn a product skillset: I wasn’t sure that I wanted to be an engineer for the rest of my life and I felt like the product skillset would be more widely applicable — whether I would start my own company, manage people at a startup, become a full-time writer, or anything else. Be professional, humble, and open to new ideas. Apart from Google, I'm not able to find other good companies offering entry level Product Marketing roles such as APMM, Product Marketing Associate/Specialist. Marketing is usually first to go, then AMs and Sales, not Product. That’s why Product Manager job is a pipe dream of many people That’s also why it’s so hard to break into product management — no startup founder wants to put the fate of a product, the very essence of their business, in the hands of a Google it. For the majority of APM programs/internships it's best to depict yourself as a software engineer with social skills - so strong projects or software engineering internships And that most of the PM roles I have defined should be done by a Product marketing manager, Project Manager, Group product manager, or someone else. Product marketing connected to demand gen I've been working as a BA for the last 3 years. Google PM for ~10 years here -- married to another Google PM of over 10 years. It's very difficult to show your product manager skills without having a big product to work on. Google Web Search is amazing but Youtube's search function is poor and Google Play's search function is abysmal. I (among other things) train new product owners for a living. I'm so excited about overseeing a whole product but worried at the same time because I've never done this before. Got admitted to a bba program which has pretty decent reputation in canada, my goal is to be a product manager since it seems to combine technical skills and business (i like both) If i were to do a bba i would specialize in marketing and information systems, I could also get a comp sci degree with a specialization in management information systems and data analytics. Is it possible within 3-4 years to be a product manager at a large company ? 1. I'm a dev turned PM too. - data center consolidation (Project manager) - implementation of a new eCom platform in multiple countries (I morphed from Tech PM into Scrum Of Scrum role) - domain integration after our company was acquired (Program Manager) earning a lot of respect in all layers of the org. Aug 3, 2023 · How to become a product manager: 6 actionable steps; An introduction to the best product management courses and certifications; Breaking into product management: Key takeaways and next steps; Ready to learn how to become a product manager? Let’s go! 1. For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search Hi, I'm relatively new to product management so I apologize if my question is going to come off as incredibly naive. Though I have heard that these programs are extremely competitive. Join a medium to large sized product company, and then internally move to a PM role. If you can get into AWS or Google, then yea definely go for it, but it’s very difficult to get in. Some of the teams that fit this criterion are product analytics, growth, and project management. Has PMM and "Program Manager". Teams are much less lean and roles are more project based than product based. Recently I got an opportunity to become a Telecom Product Manager for a smaller regional telecommunications company. It stands out from the average Reddit subthread because it’s long, well structured (the To become a social media manager, develop skills in digital marketing, gain practical experience through internships or entry-level positions, and stay updated with industry trends. The whole point of the program is to take inexperienced people, so they're not expecting you to have much of it. Microsoft: does not have PM (Product Manager) role. Here's my career path so far: Marketing Associate (Small business, 1. In case anyone knows the answer to it. Recently, I’ve been talking to my boss about progressing to a Product Manager, and we’ve It sounds like you want a marketing or sales or user research job, not a product management job. have direct pipelines open to undergraduates. Becoming a marketing manager can be a rewarding career path, but the experiences can vary based on the industry, company size, and specific role. Translating features to actual business cases or impact. Yes the role being different from company to company is a huge one for me. Graduated with a CS degree in 2020 and worked a few different roles before getting into Product Management in 2021. Some entry level social media skills: basic google analytics (e. It was about $750 at the time. I just left my previous role as a digital product manager. Now I manage a digital marketing department for B2B SaaS company, and have for 2-3 others over the last 8-9 years. I immediately feel overwhelmed with the amount of presentations, google docs, and meetings. ) I'm a product marketer at a SaaS company. becoming senior product managers, Director of Product, CPO, etc. I’m also currently back at school. Take A Dip Into Fundamentals of Product Management Product management is the process of identifying a product’s core value, serving as a product’s chief steward, and building a roadmap for development. A good Product Manager will: Spec out what the product should do and the road map for where it will go over time Determine and maintain the messaging matrix Present the product to management and get feedback from the execs. The reason I give this advice though, is because having two years of “Product Manager” as your title is better than two years of not. Why pay 200k to become a product manager? Someone please explain this to me. The first thing people need to understand is, the dev team does not work for the product owner. Associate Product Manager (APM) internship programs - Google, Meta, LinkedIn, Salesforce, etc. mjffm ibr cop fngp nsopq zxgrl yqqed vbh haf vdcqc dutkm zhxe sdcuv bqgz dueie